Mita Srinivasan

Hi this is Mita. I manage a bespoke (read: small) PR agency in the Middle East, specialising in Technology

I am a communications specialist who lives and breathes technology. I set up Market Buzz to help small businesses successfully leverage PR to establish a reputation in their key market segments. With over 20 years experience in PR & Marketing, I have worked on strategic communications plans for companies as diverse as automobile dealerships, logistic companies, electronics, music, publishing and IT. I have successfully assisted with the launch of new products, services and start up companies. I am an active proponent of social media – not only actively using this myself but pro-actively encouraging my clients, colleagues and networking business partners to maximise the use of these creative tools for communication; successfully building it into PR strategies.

Client Services at CPI

1999 - December 2003

Started as a reporter writing across the board - from the IT magazines to Pipeline. Moved into Sales as Client Services - taking care of select advertisers. From 2001, was responsible for Reseller World Middle East - including writing, content, news, and overall profitability of the publication.

Marketing Manager at Al Ghandi Group

1995 - 1998

This family-run UAE group company had interests in Automobiles, Electronics, Real Estate, Transportation, Heavy Engineering, Kitchens and Interiors, Freight services, among others. My role was to co-ordinate and centralise marketing and branding activities for the automobile and transportation companies and soon expanded to include Freight, Kitchens, and Real Estate divisions.

Client Services at Whitelink Advertising

1992 - 1994

A stepping stone to understand the advertising and marketing industry in the Middle East. Small agency that gave me the opportunity to learn and build resources in terms of suppliers, designers, and clients.

Founder at Channel Buzz Middle East

April 2010

Setting up this project to create clarity in the Channel in the Middle East; Help vendors find and communicate with the right partners and help the channel raise their profiles and separate the wheat from the chaff

Director at Market Buzz International

2000

Founded and set up this agency as a consultancy, providing strategic PR and marketing support to existing and start-up small to medium enterprises operating in the Middle East, combining our own PR and marketing expertise and resources with the outsourced strengths of experienced freelance executives, providing our clients with access to a wide network of experienced professionals.