Started as a reporter writing across the board - from the IT magazines to Pipeline. Moved into Sales as Client Services - taking care of select advertisers. From 2001, was responsible for Reseller World Middle East - including writing, content, news, and overall profitability of the publication.
This family-run UAE group company had interests in Automobiles, Electronics, Real Estate, Transportation, Heavy Engineering, Kitchens and Interiors, Freight services, among others. My role was to co-ordinate and centralise marketing and branding activities for the automobile and transportation companies and soon expanded to include Freight, Kitchens, and Real Estate divisions.
A stepping stone to understand the advertising and marketing industry in the Middle East. Small agency that gave me the opportunity to learn and build resources in terms of suppliers, designers, and clients.
Setting up this project to create clarity in the Channel in the Middle East; Help vendors find and communicate with the right partners and help the channel raise their profiles and separate the wheat from the chaff
Founded and set up this agency as a consultancy, providing strategic PR and marketing support to existing and start-up small to medium enterprises operating in the Middle East, combining our own PR and marketing expertise and resources with the outsourced strengths of experienced freelance executives, providing our clients with access to a wide network of experienced professionals.